When I first started writing this blog, I didn't know there were specific guidelines for brand-related images and so on (so if you see things that aren't according to the guidelines below, chalk it up to well-intentioned ignorance on my part). You can download the official GSUSA style guide here. Here is a great online resource for current branding information. It's from a lot of different resources, and as always, if you see something that looks outdated or inaccurate, please leave me a comment! I think the focus should always be on the girls, and having fun, but if you're talking about a public website, or printed materials, take a look at some of the information below. So I had to do quite a bit of research about branding and what was okay to use, and what required permission.įor those of you who use a private site for your troops, this information may be helpful, but not necessary. I recently took over our service unit communications, and built a website for our service unit (this is not the same as the Shutterfly sites I use for my troops the website is public, with private areas for parents and leaders). Over the past few years, I've learned many things about GSUSA guidelines and branding.
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